| Course Name | Marketing Research |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| BA 370 | Fall/Spring | 3 | 0 | 3 | 4 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | Development of skills in marketing research with respect to generating research questions, following correct methods in order to reach reliable results, planning qualitative and quantitative studies, developing questionnaries, coding data and analyzing the data with the SPSS program and reporting the findings.. |
| Learning Outcomes | The students who succeeded in this course;
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| Course Description | Covers definition, scope and process of marketing research by issues of problem definition, CRM, MDSS, questionnaire design, SPSS, preparing the marketing research report and presentation. |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | The Role of Marketing Research in Management Decision Making, Problem Definition and the Research Process | Textbook: Chapter 1 and 2 |
| 2 | Exploratory Research Design and Data Collection Techniques | Textbook: Chapter 3, 4 and 7 |
| 3 | Holiday | |
| 4 | Qualitative Research Application | |
| 5 | Qualitative Research Application (contd.) | Textbook: Chapter 5, 6 and 8 |
| 6 | Descriptive and Causal Research Design and Data Collection Techniques | Textbook: Chapter 9 and 11 |
| 7 | Sampling and Scaling | |
| 8 | Case Study | |
| 9 | Data Coding and Entry | Textbook: Chapter 13 |
| 10 | Fundamental Data Analysis | Textbook: Chapters 13 and 14 |
| 11 | Statistical Testing of Differences | Textbook: Chapters 13 and 14 |
| 12 | Statistical Testing of Relationships | Textbook: Chapters 13 and 14 |
| 13 | Quantitative Research Project Study | |
| 14 | Quantitative Research Project Presentations | |
| 15 | Quantitative Research Project Presentations (contd.) (Make-up lectures on January 16) | |
| 16 | Final Exam |
| Course Notes/Textbooks | Marketing Research Essentials, with SPSS, 7th Edition. Carl McDaniel, Jr., Roger Gates, John Wiley and Sons, 2007. |
| Suggested Readings/Materials |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 5 |
| Laboratory / Application | - | - |
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 20 |
| Presentation / Jury | 1 | 45 |
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | 1 | 30 |
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 70 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 30 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 1 | 16 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 11 | |
| Presentation / Jury | 1 | 15 | |
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | 1 | 20 | |
| Total | 110 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to solve problems with an analytical and holistic viewpoint in the field of business administration. | |||||
| 2 | To be able to present the findings and solutions to the business problems in written and oral formats. | |||||
| 3 | To be able to interpret the application of business and economic concepts, and philosophies at the national and international levels. | |||||
| 4 | To be able to use innovative and creative approach for real-life business situations. | X | ||||
| 5 | To be able to demonstrate leadership skills in different business situations. | |||||
| 6 | To be able to interpret the reflections of new technologies and softwares to business dynamics. | X | ||||
| 7 | To be able to integrate knowledge gained in the five areas of business administration (marketing, production, management, accounting, and finance) through a strategic perspective. | |||||
| 8 | To be able to act in accordance with the scientific and ethical values in studies related to business administration. | |||||
| 9 | To be able to work efficiently and effectively as a team member. | X | ||||
| 10 | To be able to have an ethical perspective and social responsiveness when making and evaluating business decisions. | |||||
| 11 | To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | |||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. | |||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
